Industry Sponsored Project
Company Profile
Amuse Labs is the leading online provider of smart games such as Crossword, Sudoku, Word Flower, Quiz, to publishers like Washington Post, The New Yorker, LA Times, The Atlantic, The Indian Express and many more
Position: Product Designer
Key Contributions:
Improved game usability and accessibility by collaborating with agile teams and conducting generative and evaluative research with 80+ users through competitive evaluations, usability studies, interviews, & surveys for the B2B SaaS platform.
Achieved a 25% increase in game engagement through data-driven enhancements.
Developed 20+ user flows, information architecture, patterns, and visualized 30+ motion graphics and illustrations, creating delightful client experiences and boosting user retention by 15%.
Conducted accessibility reviews, ensuring inclusive design standards and compliance with WCAG 2.2 guidelines.
